10-video-tips-for-businesses-on-pinterest-80c0f8594c_zps8dc6ed3aFeel like listening to Olivia Newton John’s 1981 hit “Physical?” Want to see a kitten fall asleep? Just pop over to YouTube, type the query in the search bar and presto!

When people are thinking about how and why to get their business involved in the visual side of social media, they need to keep in mind how they themselves use YouTube: as a search engine.

Julie Perry tells Fast Company that businesses can take advantage of the fact that YouTube is web’s No. 2 search engine. One way to do this is by tagging videos properly so they will come up as related videos in searches. Once users have clicked on that first video, Perry says the way to keep them hooked is by having a robust channel full of content.

YouTube users aren’t always coming to the site to find silly videos: They search for video reviews of products they are looking to buy. Technorati’s 2013 Digital Influence Report found that YouTube beat Facebook 80 percent to 74 percent as the online site consumers use most.

“YouTube, and video in general, allows its users to see the action, to see someone using a product they might be thinking about buying,” said Technorati Media CEO Shani Higgins. “Consumers trust what they can see, and they trust people who have used the products they’re looking into.”

Since consumers are able to access YouTube in more ways than ever – smartphones, tablets, smart TVs, gaming consoles, streaming players like Roku and of course the good old computer – it would be a good idea for businesses to get in on the “watch anywhere” action.

Here comes Pinterest
Speaking of Facebook not being the only game in town, here comes Pinterest. Kathleen Davis reports for Entrepreneur that more users interact with their favorite brands on Pinterest than Facebook, 43 percent to 24 percent.

Pinterest continues to one-up Facebook when it comes to consumer buying: According to Wishpond data cited by Davis, 69 percent of users found an item they wanted to buy on Pinterest compared with just 40 percent on Facebook.

Disclaimer: The demographic using Pinterest tends to be women ages 25-54 and the industries that tend to be represented most are crafts, home décor and food/drink. But Pinterest’s power can’t and shouldn’t be totally ignored by businesses.

Swinging from the Vine
Twitter’s microvideo service Vine is trying to go head to head with photo video instagram-vs-vinepowerhouse Instagram. Sometimes one wins out over the other. On June 7 of this year, more Vines were shared than Instagrams. Yet since Instagram launched its video capabilities, Instagram shares on Twitter have gone up 37 percent.

Like Pinterest, Vine should not be totally ignored, but businesses shouldn’t put Vine and its six-second videos at the top of their priority lists.

Should businesses try to be on all of these different visual social channels?

With the power of all of these social channels, should a business invest more resources into them and less into its actual website?

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